A rightward shift of the ad curve in the very steep upper part of the short-run as curve will: this is one consequence that has been highlighted by panelists at a recent conference on advertising and marketing.
The event, which was held in London last week, focused on how to apply new technologies such as Artificial Intelligence (AI) and Big Data analytics to improve campaign effectiveness. In terms of media channels, digital advertising still dominates but other formats are growing fast. Digital Advertising still dominates but other formats are growing fast. Light Blue Text: (optional) An article with a light blue background color is used to indicate that the content has been previewed and approved by your Fellow Content Curators for accuracy in formatting and context – this means you can publish it.
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