The school board can do all of the following except
A) Increase website traffic,
B) Get more people to sign up for a newsletter, or
C) Add new features and pages to their website.
The first step is always the most important one. It will either lead you to your goal or send you in circles. How does this relate specifically to conversion rate optimization? Well, it’s fairly simple really – before anything else even happens on your site (before any content has been written), ask yourself “What are my goals/objectives? What am I trying to achieve with my CRO efforts?” This way you have something tangible and specific that keeps everything focused and on course.
B) Get More People To Sign Up For A Newsletter It sounds a little counterintuitive but doesn’t be afraid of unsubscribing from email lists.