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How much money do you want to make? That is the question that many business owners ask themselves when they are deciding what to do with their website. If the answer is “a lot,” then you should be focusing on conversion rate optimization strategies. Many businesses spend time trying to increase traffic to their website, and fail to improve the conversion rate once they get there. This is a huge mistake. In this blog post, we will discuss 11 steps that will help increase your conversion rates and generate more revenue for your business! Step 11: Use an exit popup to remind visitors of the offer they almost forgot about. Exit popups are a recent development in digital marketing that has proven to be effective at increasing conversion rates for many companies. If someone is thinking about leaving your site, show them one last thing before they go! Don’t let another opportunity slip through your fingers because you don’t want to take up more screen real estate with an “offers” box or slide-in banner on every page.