The front end of any eCommerce platform plays a very important part in the customer experience. Companies using eCommerce platforms should make sure that their customers enjoy a seamless buying experience with no difficulties in finding the products they want, adding to the cart, or checking out. These all play a key role in defining the user experience and whether the customer will use the platform again or not.
Studies have indicated that close to 45% of customers are very unlikely to shop from a poorly built eCommerce site. This means that if you are running an eCommerce platform, you should focus on creating a great front end that ensures the buyer experience is a good one. This does not necessarily mean having a good-looking site, but one that buyers can easily navigate through with no difficulties.
While an eCommerce platform requires both the front end and the back end channels to work well for operations to run smoothly, customers often interact with the front end only. This is why many eCommerce platforms are using headless eCommerce to separate the two channels so that applying changes on either end does not affect the other.
Here is a detailed guide on front-end eCommerce frameworks:
What makes a front end of an eCommerce platform great?
· User experience
This relates to how a customer views your website when they interact with it. The user experience should not be seamless not only in the eCommerce platform but your website as well. Visitors to your site should have an amazing experience that can lead to actual business.
Any website or eCommerce platform with flaws in the user experience such as a non-responsive page or one that is difficult to navigate can lead to potential customers abandoning your site completely and never coming back. You can utilize the Virto Commerce solutions to create a seamless user experience for your eCommerce platform.
· Performance
Although it may be easy to navigate through your platform and add products to the cart, how your site performs in terms of speed and functionality also affects the user experience. Studies indicate that the first five seconds when accessing a platform are crucial if you are looking for more conversions. Every additional extra second spent loading a page will reduce your conversion rates by 4.42%. Ensure that crucial site components like images load up quickly.
Various front-end frameworks for eCommerce
The front end is the channel users will view and interact with. The user interface must be designed to offer a seamless user experience and create a good-looking page as well. Here are the common frameworks that can be used to create an eCommerce platform with all these features.
HTML
HTML or Hypertext Markup Language is one of the oldest frameworks used in web development. It plays a key role in building both text-based sites and adding images.
HTML defines the structure of a page and instructs web browsers on how a website content should be displayed.
JavaScript
While HTML covers the basics of creating a page, JavaScript is a more advanced language that can be utilized to make your eCommerce platform interactive. You can add games, and 2D and 3D graphics to your platform among many other features. If your developers are experienced in JavaScript, you will be assured of a page with a great user experience that is fun to interact with.
