As the public eye continues to shift to the cannabis industry, it’s important that you know what you’re getting into. After all, choosing the wrong company could be detrimental in future endeavors. This article breaks down the five most common misconceptions about cannabis marketing companies and sets the record straight. Cannabis Marketing Is Like Any Other Marketing, find out more about cannabis marketing companies.
Cannabis marketing is a lot like marketing anything else. However, it’s important to remember that there are certain restrictions when it comes to cannabis and cannabis-related products. In fact, marijuana is still illegal on the federal level, which means the only way you can market your brand is through internet and social media promotions.
With this being said, local ordinances may forbid you from targeting specific neighborhoods or regions in your state or city. Some places might even regulate how much time you can spend on any kind of advertising for your business.
There are many ways to better understand your options in cannabis marketing. Whether you’re considering investing, working for a company, or just supporting legalization, this article has information that can help you make better decisions about which cannabis marketing company is right for you.
1. Cannabis companies don’t need marketing.
It’s an overrated myth that cannabis brands only need to market themselves via social media, word-of-mouth, and direct customer outreach. Even if a company is selling its products online, they still require some form of traditional marketing (i.e. advertising) to reach their target audience and drive new sales in the first place.
Without the ability to make a presence in social media and gain traction, it’s hard for a brand to generate repeat customers, especially in highly saturated industries such as cannabis clothing or accessories.
2. Popular social media accounts are a sign that a company is genuine.
It’s important to understand that only publishing articles or promoting a brand on Facebook and Instagram doesn’t make a cannabis marketing company real. There are many “fake” or “cloned” Instagram accounts out there, masquerading as the real deal, and it’s easy for naive consumers to get tricked!
In fact, some fake accounts are so good that they’ve been able to fool even experienced users. To be on the safe side, always do a background check before hiring a company or investing in a brand.
3. A website is all the marketing a cannabis business needs.
It’s easy to get stuck in the mindset of thinking that social media and word-of-mouth are enough to grow your brand, but it takes more than just publishing information online. You need to think of your social media presence as an extension of your company and create content that is relevant and consistent with your identity and target audience. The same goes for having a website that supports your business operations.
4. Companies don’t need marketing, because their customers are only marijuana users.
It’s a good business practice to focus on popular buzzwords and engage with your customers, but it’s never too late to embrace other marketing strategies that aren’t strictly cannabis-related. After all, the cannabis industry is blooming at such a fast rate that it can be overwhelming for new companies to keep up with the competition.
As more and more consumers come out of the woodwork and start purchasing products outside of the industry itself, it would be smart to stay ahead of the curve in terms of marketing techniques that work across many demographics.
5. Cannabis marketing companies don’t have to pay for advertisements.
We live in a digital age, so it’s common for brands to turn to online advertising platforms like Google AdWords or Facebook Sponsored Posts to help spread the word about their products. However, you should never assume that marketing can be done for free.
Many cannabis companies use these ads to bring prospective customers through their website and build trust in the industry instead of spending money on ads they don’t need. This is a classic case of overspending and losing sight of their goals as an investment.
If a company has a strong following on social media, they can try to generate word-of-mouth sales by asking their customers to share their brand with friends and family. If you’re looking for an effective cannabis marketing company that can help grow your brand or start your company, The Weed Stalkers is here to help.