It’s no secret that digital marketing is a huge part of the digital economy, and with such increased importance comes increased competition. Wanting to stand out from your competitors, you can take these seven tips from experienced digital marketing veteran Jenna Meyers to give yourself an edge in this ever-changing industry.
The first thing you want to do is make sure your site is up to date and in top shape for the search engines. You want all of your pages to be strong and fully optimized. When you know that your site is set up correctly, you can then use a wide variety of digital marketing tools to boost traffic and conversions.
Digital Marketing is an expensive business and can be time consuming for beginners. It doesn’t have to be complicated or intimidating, though – it just requires thinking about how you want your brand to look and sound. https://guestbloggingtechnology.com/citation-building
Here are seven tips from an experienced digital marketing veteran, who has been working in the industry for over 15 years.
1.Understand the impact of SEO
Since SEO really took off in the early 2000s, it’s become less about getting chunky headline text links and more about creating engaging content that is contextually relevant. Keywording, metadata and content creation are still very important factors in SEO, but they’re much more integrated with social media and web development now. Take into account your competitors Yelp rankings next to their Facebook likes to see what consumers are more responsive to.
2. Be Optimistic
Three years out of school, Jenna Meyers began working for a digital marketing agency, and found herself working in a very competitive industry. This meant she was constantly having to prove herself time and time again, until she won over the company. The key to success is believing in yourself and knowing that you can do it even when things get tough.
3. Know Your Audience and Market Them Back and Stay Current
Being able to tell your clients’ stories from their perspective and market them back effectively allows you to speak directly to your audience in an emotional way, making them feel special about your brand or product. Tell your audience the story of how you came to be and how you can help them.
It’s important to keep up with the trends and innovations in your industry. Read blogs, read books, watch tutorials and try new things. You never know what small tweak in a strategy or an idea could make a huge difference. Use social media to stay on top of what’s new as well as look for job opportunities where you can test out new ideas before launching them into your professional career.
4. Communicate Honestly
Communication between agencies and clients has become more open in the last few years, not only to demonstrate that you’re being helpful and transparent with your work, but also to show that relationships are essential. Try incorporating these six tips into your business everyday to be more effective and understanding with your clients and more successful in the long run.
5. Don’t Be Afraid to Ask for Help
To be sure you’re getting the best results from your work, give it away to the right people – industry experts who can help you get the job done faster which leads to you getting paid sooner. Sharing ideas, bouncing them off others and incorporating feedback is always an effective way to get better results and make smarter decisions.
6. Buyers Are the New Kings
Buyers are no longer only purchasing products and services; they’re also creating content that is influencing their peers’ decisions. Brands have learned that they need to give their customers reasons why they should make a purchase beyond just a low price.
Think about what makes your brand different, or why it’s worth paying more for than the competition. Adding value to your products or developing positive relationships with your consumer will help you achieve this goal.
7. Consider Social Media Tagging
Since you can use Instagram and Facebook as a means of boosting your online prowess, try to incorporate social media tagging in your marketing strategy. Each social media platform has different rules for how you can tag certain people in posts, and it’s important to follow them all.
While it’s a good idea to tag yourself in photos, this shouldn’t be the only way you’re making an impression on your audience – try using hashtags in tweets when you think a post might have more meaning. Not only do they increase the visibility of your posts, but they also make it easier for other users to find them.