One of the biggest challenges in Internet Marketing today is figuring out how to measure your success. Webinars are a great way for you to learn more about this topic. Something With Numbers will give some valuable tips on what you can do with your online marketing campaign. Webinar: How to Measure your Online Marketing Success will be on Thursday, December 12th at 9am PST / 12pm EST
This webinar will cover topics including:
- Measuring Your ROI
- Gathering Data
- Tracking Conversions
- Webinar Tools
Measuring Your ROI
When you hear the word ‘ROI’, what comes to mind? Return on Investment. In other words, how much money have I made from this investment? However, in online marketing it is a little more complicated than that! We get asked all of the time if we can measure our success and give an ROI so here are some quick tips for measuring your web presence.
In order to increase sales or donations with social media connection , try using Facebook ads . Websites such as Bing Ads are good sites for finding keywords related to your business. Pick three keywords which relate directly to your products / services; use these in your ads you can add negative keywords too such as ‘free’, or ‘discount’.
Use Google Analytics
A popular way to measure success is through social media interactions and traffic. Web site owners can use Google Analytics to measure specific impacts of content, campaigns, etc., on website visitors . This information helps business owners make informed decisions about their online marketing campaigns. It also provides valuable insight into the effectiveness of a campaign’s design based on how many people are actually taking action after reading it! Measuring conversions gives an idea of whether or not your target audience has seen what you had to say and if they have taken any actions after seeing it. Using this data will allow businesses to refine future strategies for more effective results with less effort.
In many cases, businesses find that they can measure more than just a direct return on investment by considering the ‘long tail’. The long tail is an online marketing term for customers who may not have bought right away but later returned to make a purchase. These types of sales are less evident and harder to track as there aren’t any Web tools that help identify those specific visitors from other website traffic. For this reason, it’s important for business owners to look at their Web analytics data accurately so they don’t miss out on anything!
Gathering Data :
Web analytics results can give you insight into how users are interacting with your Web site. Web analytic tools provide data on Web traffic, search engine referrers, user behavior and conversions (sales) that result from online marketing activities. These types of metrics include:
- page views per visit
- bounce rate percentage
- average time spent on the Web site
- number of visits to key pages
- keywords used by potential customers to find specific content or information about your products or services
Tracking Conversions
Webinars provide marketers with a great opportunity to generate new leads and increase conversion. However, you won’t know if your webinar had any impact unless you track conversions. Without tracking conversions, it is impossible to determine the ROI of your event or discover ways for improvement.
Webinar Conversion Tracking
Webinars are events, so it’s essential to track conversions. However, tracking webinar conversions is different from tracking website traffic or email sign-ups. Webinar conversion tracking starts with the registration process for your live event and ends on the follow-up after attendees view the recording of your event.
During The Webinar
The easiest way to measure a webinar conversion is when someone registers for an upcoming session by filling out a form that includes their name and contact information along with any agreed upon obligations (like joining a marketing automation platform). You can also add custom fields in order to capture other important data like job title or company size. In addition, you should always ask registrants if they have any specific questions or concerns about your webinar so you can address them during the event.
After The Event
In order to track conversions after a webinar, all registrants must complete an action that is measurable and verifiable (like filling out a contact form). Even if they cannot provide their name and email at this time, there are still many ways to measure conversion.
Webinar SEO
There are many ways to increase traffic for your webinars. The easiest way is through search engine optimization (SEO). While you can track the success of your efforts by measuring website visits, leads generated or any other key performance indicators (KPIs), it’s important not to neglect the power of online search. Therefore, make sure that all content connected with your event includes appropriate keywords and phrases in order to boost visibility via organic searches. Webinars often go unnoticed when there isn’t enough effort put into promoting them ahead of time especially if they’re single-session events rather than recurring ones that take place over several weeks or months. Webinars offer marketers an opportunity for lead generation so promote yours using SEO and we can help!
Social Channels
There are many social channels to choose from when promoting a webinar. Your choice should be based on what works best with both your target audience and content. For example, if you’re hosting an educational presentation or Webcast about Google AdWords, then it would make sense that you promote this event through search engine communities like Google+ Communities or even Reddit where people seek out information related to online marketing strategies. On other hand, Twitter might not be ideal due to the Webinar’s time length but it could work well if paired with Facebook because of its real-time engagement capabilities. You’ll have several options available so take some time conducting research in order to find the Webinar social channels that are right for your brand.
Online Marketing
It’s important not to neglect Google+ communities when it comes to Webinars because they can help you reach new audiences who are already engaged in conversations related to online marketing strategies. For example, if you’re hosting a webinar about email list building with MailChimp, then search engine results will likely show up first on Google but after scrolling through these results, notice how there is also an active community of people engaging in real-time conversation within this area? This makes it easy for marketers and brands like us to join the discussion and provide content that users seek out such as Webinars (which provides access to live events) or educational videos (which can be watched on demand). Webinars are a powerful way to engage with audiences so take advantage of what Google+ communities have to offer!
