Off Page SEO is a process of increasing the popularity of your website by understanding in depth what other websites are saying about you. It involves building links to your website from other related sites, which will result in increased visibility and better rankings. Off Page SEO involves getting links from popular websites and blogs, directory listings and online forums see more here.
Search engines consider the number of external links as an indication of your website’s popularity and value. The web is evolving from wired to wireless. The growth of wireless or mobile users is four times more than wired internet users. This trend has significantly influenced the way we do internet marketing in India.
Off page SEO is a process of increasing the visibility of your website by using different techniques to build links to your website, which involves getting links from others websites and directories that are authoritative in nature. These links are used to improve the rankings of your website and can also be used in other areas like social networking and blogging. Listed below are a few things that you can do off page SEO by yourself or hire a professional agency, which will surely increase the visibility of your website.
1. Content Marketing:
Content marketing is mainly known for generating content for your website and marketing it with various social networks, blogs, forums and news portals as well as search engines. The content you create has to be of outstanding quality and is made available in different channels.
The content created will always be current and the visitors who read the content will get a clear idea about your company. Content marketing can also be used to generate good quality links which will help attract more readers.
2. Blogging:
Blogging is an effective way of sharing your expertise with your target audience and building quality backlinks for your website. Anytime an established blogger or website owner links to you, it means that other people might find interest in linking to you as well. You have to make sure that the posts you create are more unique, interesting and relevant to your target audience for them to click on your links. Writing good quality posts requires a lot of effort and therefore hiring a professional becomes a better option.
3. Guest Posting:
Guest posting is the act of sharing content from another site, which will help increase the popularity of your website as well as Google PageRank. The advantages of guest posting are that you can generate backlinks and improve the rankings of your website which will definitely give you an edge over competitors. Guest posting works both ways, but linking does not always result in better rankings for websites that do not have a lot of web authority in the industry.
4. Social Networking:
Social networking is also a good way to build links and this way you can also reach out to your target audience in an effective manner. Social media platforms like Twitter, Facebook, LinkedIn and Google+ are now a part of the overall marketing strategy of any company.
What you have to understand here is what they find interesting and share that information with your audience so that they get to know you better. While promoting your business on social platforms, make sure that there is no spam involved in promoting your links.
5. Off Page SEO with Social Media Networking
Social media networking is a vital part of SEO nowadays as it helps in getting more backlinks for your website which you can monitor and track for better results. Blogs, social networks and forums are the best ways to get links from other sites, but will these backlinks help in increasing the rankings of your website? Yes.
These backlinks can help provide you a competitive edge over competitors. It is important to create posts that are unique and relevant to people so that they click on your link while searching on social media or other sites.
6. Directory Listings:
Directory Listings or Link farms, on the other hand, are directories where you can submit your link for free. The most common directories are DMOZ, BOTW and Yahoo! Directory. Although these directories have a lot of backlinks, they do not have any search engine ranking power. One of the most effective and popular ways of increasing your rankings is by submitting your link to a directory site like Google, Yahoo and MSN.
But before you get a link from them, read their requirements in the submission guidelines carefully. Directory services are designed for people who work in specific industries or companies and would like to gain visibility within their industry. Listing your website in a directory service can also affect how other search engines rank websites for any particular keyword or phrase about which you are not very sure about its importance.
7. Forums & Discussion Groups:
Forums and discussion groups are also effective ways of getting quality backlinks from sites that already receive a high number of visitors each month. Start posting on popular forums and signature campaigns and you will find it easier to build links to your website.
