The Future of Fitnessblender, According to an Expert.


What is Fitnessblender?

First of all, Fitnessblender is a fitness and nutrition blog that I started in 2011, but my first foray into the fitness world was way back in 1996. I had been getting fit for about 7 years when I finally decided to take the plunge and start a blog full of articles about nutrition, workouts, gear reviews and all that good stuff. Fitnessblender has evolved over the years to become more than just a website; we now have an app and also offer our own protein supplement. And that’s what we want to discuss today: the future of Fitnessblender.

Future of Fitnessblender look like:

The short answer is: I don’t know. But let me explain a little more in-depth…

Since starting fitnessbloggen 22 years ago (in computer terms, that’s about as long as blogs have been around), I’ve considered myself a jack-of-all-trades but master of none.  Although I’m quite knowledgeable about workouts and nutrition, I don’t talk a lot about them on my blog. 

What’s more, I really have no interest in a job as a personal trainer or nutritionist.

But that’s not to say I don’t believe in both fitness and nutrition. In fact, having participated in sports for years and read plenty about nutrition, I firmly believe that the way you eat is the most important thing you can do to improve your physical condition. But that doesn’t mean it’s my passion (it’s not even my hobby).  Hence the title of my website: Fitnessblender.

I love learning new things and experimenting with different ways of working out and eating.  But at the end of the day, I really just want to be a blender because that’s what I am by trade.  And blending is way more fun than training or cooking.

What does the future hold for Fitnessblender?

 The only thing I know for certain is that we’re going to continue to evolve and improve.  I have big plans that are still being formulated, but I can guarantee you’ll see more content, more recipes, more gear reviews and more cool stuff here on Fitnessblender.

I’m also working on a large project but I’m not ready to talk about it.  All I can say is that it’s big and that if it works out the way I hope, it will change the way we see fitness, nutrition and everything related to physical self-improvement. But this is all very hush-hush for now.

That’s all for now, guys!  Stay tuned and we’ll keep you updated on the future of Fitnessblender!


– Images would be much more attractive than plain text (SEO)

– More appealing to readers?

– The blog is about nutrition, not about fitness in general.  The images (mostly of food) will reflect the blog’s tone.


– It would take a lot of time and effort to create each week.  I already spend way too long on each post…

– I have no experience photographing food and probably won’t be able to learn any time soon.

I’m leaning towards adding an image to each post, but probably not every one.  I think I’ll save the images for the recipes and articles that I know the most about.  Also, it will be nice to have an image of the recipe card which, if you remember, was one of our main selling points. 

– It would take a lot more time than what I already spend on each post.

– Currently there aren’t any meal plans on the blog because they don’t appeal to me.  To be honest, they don’t appeal to me at all.  I like recipes that take four ingredients and a minute of prep time (that’s why most of my recipes last less than 15 minutes).


– I’m not confident that the images will work well with my blog’s design.

– I have no experience with food photography (never tried) so it could be a bad decision

– Images would be difficult to update in the future because you need Photoshop to edit them.  The software is very expensive and I don’t have it.  Also, Lightroom is free and can do a lot more than Photoshop.  Most people don’t use Lightroom though, so maybe this idea isn’t such a good one.

I think they’d look great, but I’m not sure if they’d match my blog’s tone or style.

– I don’t know enough about food photography to do this well.

– The idea is good, but I don’t think it would work well in real life.


– May appeal to fewer readers, especially those who want quick and easy recipes at the expense of quality

– Would take a lot of my time on a weekly basis.  That’s not to say that it would take more time than the other options, but I’d have to plan it all out before I start and stick with my plan from then on.  This might lead me to abandon posts that don’t go according to plan (like the baby chicken , for example).


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