What would you say if we told you that there was a new, largely untapped market in the cannabis industry? It might sound crazy at first, but it’s actually true. You see, surprisingly enough the cannabis industry is woefully under-optimized for SEO. In the past few years, there’s been an increase in people who want to buy weed online . So, with the internet comes an increase in people and a corresponding increase in traffic for the cannabis industry due to SEO. It’s not just about how much people are buying, it’s also about how much it costs to make a sale. So what does this mean for cannabis SEO?
Of course, something that’s under-hyped still requires substance behind it – when you look at search engine optimization, I think that’s something we can all get behind. That’s why you’ll find us covering nearly every element of cannabis SEO in this series of articles. You’ll learn how we can take your website from a passive advertiser of “pot” to an active SEO provider.
Unfortunately, cannabis SEO isn’t something that you can just jump into without doing your homework. I’ve seen that first hand – and it’s not pretty. There’s a lot of people who say they’re experts at SEO, and they don’t really know what they’re doing – it shows too. To reveal the shocking facts about Cannabis SEO services, see more here.
The Shocking Revelation of Cannabis SEO Services :
1. You Need to Use the Right Keywords if You Want to Rank for Cannab
Keywords are the most important part of SEO. It’s what people use to search on Google and find what they want. To find the right keywords you need to know what your target audience wants. And, unfortunately, it’s hard to know what your potential customers want. In fact, it’s even harder if you’re a new company or startup.
But do not fear! This series of articles will teach you how to lead and plan your SEO strategy for dominating the cannabis industry with SEO. You will learn how to find the right keywords for your business so that when someone searches on Google using those keywords you have a chance of showing up on the first page of their search results.
2. You Need to Build a Competitor Analysis to Find Your Competitors
When someone is looking for “weed delivery” they aren’t necessarily looking for you. If they are, they’re likely looking at the wrong places like Google Places or Yelp. Instagram, Twitter and Facebook are also great places to find potential customers – but you can’t rank on those non-keyword search results.
Likewise, if there’s a forum or forum page that discusses cannabis and weed delivery you can show up there too. But don’t try competing with them – it’ll only lower your SEO ranking as well as your sales. Instead, put yourself in their shoes so when they look at your website they think “Hey I wish I could order weed delivered. Well, they can actually. So there we go.” All of that is to say that you need to know what your competitors are doing so you can do it better.
3. Don’t Write Poor Quality Content – You Need Good Quality Content
When it comes to any industry, especially the cannabis industry, people will review your company as best they can before deciding whether or not to purchase from you – and one of the best ways for them to do that is by reading reviews.
If your content sucks and has no value, then no one will link back to you. You’ll lose out on SEO and ultimately lose out on sales. Just remember that content is king in SEO .
4. You Need to Use Social Media for Your Marketing Strategy – and You Can’t Just Post Links to Your Website
Social media has come a long way in the past few years. There’s Facebook, Instagram, Twitter and Snapchat – and many more coming out every month. But that doesn’t mean that social media is the best way to market your business .
Only you know if you have the right niches for any of these platforms. And, let’s face it – if someone is reading this blog post about cannabis SEO then they’re definitely going to go through some research before deciding what company they want to use as their marijuana delivery service provider. Let them do the research – and then let them buy from you.
5. Don’t Forget About Local SEO or You May Lose Out on a Lot of Business
While it’s true that SEO is very important for driving organic traffic to your website , you may want to take advantage of local SEO to drive in-person customers to your business. For example, if someone searches for “weed delivery Palo Alto” then buy putting up a Google My Business page for your business as well as a Yelp listing, you’ll be able to rank on the first page much more often.