Globe Runner’s SEO is a little different from what you may be used to. Rather than investing in the usual search engine optimization tactics, we invest in content that offers long-term value. Globe runner seo is an ongoing process with an emphasis on building relationships, not just traffic. When you’re still trying to figure out what Globe Runner’s SEO can do for you, these common misconceptions may provide some insight into the way we work. Search engine optimization is somehow different from advertising (SEO is not a real weapon to get new customers).
It’s a common misconception that SEO is simply an alternative form of advertising. It’s a tool in the marketer’s toolbox and can be very valuable, but it shouldn’t be confused with traditional forms of marketing. SEO is about creating content that people want to find and share naturally – not content that marketers paid for, or boosted with pay per click ads. We invest in SEO because it takes time to rank in Google these days. It’s not something that happens overnight, or can be turned on and off like your TV when you’re eating dinner.
1: Content is King –
At Globe Runner, we don’t really understand that saying. It’s not that we don’t value content by any means; it’s just not a very helpful term to define SEO. If SEO were defined as an umbrella term, then search engine optimization would include all actions taken to increase visibility in the search results. This includes link-building, social media marketing and local SEO (among others).
The point is that content is just one “king” under the broader umbrella of SEO – and there are many other factors at play. What makes content so important? Well, if you can craft a piece of content that optimizes well, hits the points on this list, and is engaging to your audience, then it will stand out among the other thousands of pieces of content on the web.
2: SEO is a Numbers Game –
In my experience running SEO campaigns for companies across industries, I have found that it’s more about positioning your brand confidently in search results. What does that mean? It means you need to know what your audience wants to find when they search for your business. Once you have discovered this, crafting a piece of content that answers their needs and satisfies their queries should be easy. What does this have to do with SEO? Well, it’s easier for search engines to find and index content that answers the needs of your audience. Let Google know you’re there to provide a solution… and you’ll be rewarded accordingly.
3: SEO is White Hat or Black Hat –
This is an easy one. There are no “right” or “wrong” ways to do SEO anymore. The best way to implement a successful SEO campaign is by finding out what works for your business, running tests, measuring results and adjusting as needed. If you aren’t doing this, then you are on a fool’s errand. I don’t care if there are invisible algorithms making sure your website is always at the top of search results – there is only one way to rank high in Google: give it what it wants.
It doesn’t matter how much money you spend on SEO if your content isn’t useful, engaging and conveys value. If all of your content ranks high, then you’ve done something right and it probably means that people like what they see. Now, if you’re in the midst of a Google update or any other ranking algorithm change, don’t sweat it. Just focus on delivering value to your audience with the content that you already know works.
4: SEO is as Simple As Just Doing It –
Of course, it is. But if you’re new to SEO and you are completely overwhelmed by what it can do for your business, then there’s a good chance that SEO will be hard for you to implement properly. You may be asking yourself, “What am I supposed to do?” Well, there are two key factors that determine the success of an SEO campaign: the content you create and how you communicate about your company’s intent. The good news about these two factors is that they aren’t so hard for most businesses.
Globe Runner’s SEO is a little different from what you may be used to. Rather than investing in the usual search engine optimization tactics, we invest in content that offers long-term value. Globe runner seo is an ongoing process with an emphasis on building relationships, not just traffic. When you’re still trying to figure out what Globe Runner’s SEO can do for you, these common misconceptions may provide some insight into the way we work.