Trends and fads come and go, but the influence of the brands we love on our lives remains the same. Whether we’re aware of it or not, our social media feeds are filled with influencer endorsements. Brands want to partner with brands they admire, so they’ll frequently approach these influencers with requests for social media coverage and endorsement. If you’re tired of feeling like an imposter because you’re not a celebrity or a famous author, then become a brand influencer for your brand. It’s not as glamorous as you may think. In fact, it can be quite challenging. However, with the right strategies and guidance, it can be a rewarding journey. Let’s take a look at how it works.
Get to know your audience
First and foremost, you’ll want to get to know your target audience. Are they teenagers? Adults? Teens? Moms? Dads? By answering these questions, you’ll be able to better understand your target audience and what they’re interested in. Once you’ve identified your target audience, you’ll want to get to know them. What are they doing, what do they like, and what aren’t they interested in?
Find the right influencers
Once you’ve gotten to know your audience, it’s time to find the right influencers. You can find many different types of influencers. Some are traditional media, some are online, and others are in-person with you in your neighborhood. To find the right influencer for your brand, you’ll want to closely examine the following:
- What is your brand’s story? What has happened in your industry in the past, and what are you hoping to accomplish in the future?
- What are your brand’s biggest challenges? What are you working to overcome, and how do you think you can help?
- What is your brand’s vision? What is your brand’s identity?
Find the right moment
Once you’ve found the right influencer, you’ll want to find a moment when they’re most likely going to be able to give you the coverage you desire. There are many different reasons why this might be, but one of the most important ones is availability. When it comes to social media, most platforms only allow you to post content when there are people actively engaging with it. So, in order to get the coverage you desire, you’ll want to find a moment when there are people actively engaging with your content. One example of when this might happen is when someone is scrolling through their feed, clicking on links, or searching for your brand.
Make your own content
Once you’ve found the right moment, and you’ve set a date with your audience, you’ll want to make sure you have the right type of content for the opportunity. Some of the most common content types you’ll want to include in your posts are photos, videos, and infographics. When it comes to photos, you’ll want to make sure they’re relevant to your brand. A photo that tips off the wrong person about your brand’s products could be quite the opposite of what you want. A photo that is too revealing or inappropriate for your audience could make you look like an imposter.
Be strategic with your posts and updates
One way to make sure you always have the right content for the right moment is by strategically posting. You can set up a schedule for your social media accounts so that you don’t constantly have to keep updating, but you can also make just a few updates throughout the day to ensure you always have fresh content for your followers. Once you’ve set up your social media accounts, you’ll want to be strategic with your posts and updates. You can set goals for yourself based on the content you post regularly, like increasing your followers by 100 or increasing your social media traffic by 50%.
Influencers are key to driving traffic to your website and generating sales. With the right strategies and guidance, you can be an influencer for your brand. All you have to do is decide what type of brand ambassador you want to be and then work hard to get those requests for coverage.