It is a changing world and it is important that businesses stay on top of the latest trends. There are many things that are different about marketing to the 2015 millennial demographic when compared to previous generations, and most marketers don’t realize these differences until they’re too late. It’s imperative that we create an accurate, detailed picture of what this generation values in order to create an effective campaign.
From personality types, to their comfort zone with technology, there are a lot of insights here for how brands can better reach millennials on their own terms.sims 3 business career , a game that is intended for children ages 7 to 12, offers players the chance to take control of a small business. The game serves as a platform for kids to learn about real-life businesses, like advertising and branding.
1. Everything has to be faster.
This generation is one of the most impatient in history and they have a very low tolerance for slow websites, unnecessary content, and dull video presentations. Any information they can’t immediately find on your site will be considered “lacking”, so it’s important that you have a fast loading site that is easy to navigate.
2. Millennials want authenticity to be their primary brand value.
Millennials aren’t the type of people who’ll simply follow the latest trend, even if it’s popular. They’re after that perfect brand that truly understands them and respects them for who they are. This also means you should be willing to share your personality with your customers in order to create a unique relationship.
Developing a positive first impression is very important for Millennials, because once you’ve been on their radar, you’ll have all the time in the world to move up their priority list and win them over for life.
3. Millennials hate the word “new”, but they love new ideas.
Although they’re much more forward thinking than previous generations, it’s important to stress that they don’t naturally gravitate towards innovation. They’re very brand conscious, so they demand that you bring something new to the table in order to be considered a trendsetter. You should have a distinct view of your niche and creative flare in order to impress this generation.
4. Millennials like to feel the benefits of their product, not just see the products on TV.
Although many people still think that all Millennials desire is a Blackberry, it’s much more than that. They’re after something real, tangible, and beneficial for their lives, which means you need to deliver solutions that are as important to them as your products are pretty or trendy.
5. Millennials are much more interested in social media than traditional media.
Social media has become the new way to promote products, and that’s because what matters most to them is not getting a lot of “likes”, but instead a lot of genuine feedback from the people who matter the most to them. This unique characteristic makes it an important place for you to start your campaign.
By creating content that’s authentic and useful, it’ll make your brand more trustworthy and reliable in their eyes, which is why you need to focus on building your community as soon as possible after launch.
6. Millennials are more than willing to give you feedback :
The best way to get their attention is to tell them how they can help you and use the power of social media. By starting an online conversation and asking their opinions, their main goal will be to support your cause and make this a fun experience for both of you.
The relationship will become one-sided when they’re interested enough in what you have to say that they’ll actually interact with your campaign, which is why it’s vital that your site has great content, a handy resource bar, and plenty of social tools for customer service.
7. Social media changes everything about marketing .
If you’re not already on social media, that’s a big mistake. The world is changing and you have to keep up with it or risk getting left behind. By creating great content, building a loyal community, and participating in relevant marketing conversations, you’ll appeal to Millennials in ways that traditional marketing never could.
8. Millennials want your brand to be different.
Remember that the Millennial generation is the first internet generation, so they’re all about making their mark on the world without relying too heavily on major brands. In order to do this, they need brands who are confident in themselves, creative with their outfits and products, and willing to share personal stories about how they make things happen given the right opportunities.
9. Millennials love experience over emotion.
They’re happy to pay good money for a product, but it’s important that you appeal to them on an emotional level as well. They want the feeling of knowing that their purchase came from someone who is passionate about what they do and has been doing it for years before them. In order to create effective marketing, you need to show your customers what you have to offer and how it fits into their unique lives.